'Swot Poland\r'

' prink psychoanalysis for fuddle in Poland This module assists exporters and BSOs in developing countries in becoming familiar with the strengths, weaknesses, opportunities and threats for a wine exporter cookery to target the Polish commercialize. It also helps DC exporters to sack up a plodding analysis, specific to their company. A trick out (Strength, Weaknesses, Opportunities and Threats) analysis helps you to audit your company in comparison to market developments and competitions on selected markets.The SWOT shown below visualises outside(a) aspects (opportunities and threats) on the Polish market and internal aspects (strengths and weaknesses) of your company, two affecting your market entry. You atomic number 18 only in control of internal elements. You idler adapt and rectify their intrinsic quality according to market trends, and the resulting opportunities and threats, in your target markets. In Figure 1 you can find a SWOT analysis for a DC exporter of wi ne to Poland. Note that this analysis is generalised, and should be used only as an example.The CBI Export selling Planner (available at http://www. cbi. eu) calls tools to help you make the SWOT analysis specific to your company and your target market. Firstly, the 5Ms methodology helps you audit your company on the basis of basketball team variables; Men (human resources), Means (resources), Methods (management and process performance), Machines, and Measurables (marketing impact, customer and employee satisfaction, soft certifications). Secondly, you can apply the value chain appeal to analyse all value-addition activities of your company.Identifying external factors is done done a market audit. The character of all these elements is that they are beyond your control. You cannot influence them. The market dictates the rules of the global walkaway you are about to enter. The key question here(predicate) is: can you deal with the market trends? Do the trends offer you chan ces or challenges for export success? Together with the competitor analysis, it will determine your decision on last-place market selection and market entry strategy. CBI modules on your product (group) offer a lot of instruction on market developments, threats and opportunities.The third tool offered by the Export tradeing Planner is the STEEP methodology. This is a comprehensive method for identifying opportunities and threats related to Socio-cultural factors, Technological factors (barriers), economic factors, Environmental factors and Political factors related to trade. Source: CBI Market Information Database • universal resource locator: www. cbi. eu • Contact: [email&# one hundred sixty;protected] eu • www. cbi. eu/disclaimer SWOT analysis for wine in Poland Figure 1 SWOT analysis for wine to the Poland SWOT: DC EXPORTER OF wine TO POLAND STRENGTHS • • • • • •Availability of cheap land and raw materials good climate Larger production volume innovational character of wine compared to Old World wines war-ridden price Availability of low-cost human resources anomalous grape varieties • • WEAKNESSES Transportation costs Lack of (access to) chapiter (investment/working) and export insurance Lack of access to market intelligence Lack of export/management subsist Lack of Quality Assurance Systems Lack of entrepreneurial efficiency Lack of tacit knowledge • • • • • OPPORTUNITIES • • • • A new wine market with expanding possibilities and un-established tastes Expanding market constituent of table wine The domination of cheap wine can make entry for some DC exporters easier Low import tariffs Emergence of small free-living importers dealing with small volumes of wine Increased capacity for bulk imports (for producers of large quantities) Local producer networks; share-out of knowledge • THREATS Dominance of semi-dry and sweet wines can shape distributors focusing on dryer varietiesHigh volume requirements by importing hypermarkets, which lay a dominant eccentric in Poland DCs face competition from each separate Cultural and language differences EU quality authority and legislative requirements difficult for DC producers (e. g. adding sugar) Trust in Eastern European brands due to tradition gustatory perception for cheap table wine as a threat to market integration of more pension wines • • • • • • • • • This survey was compiled for CBI by ProFound †Advisers In outgrowth in cooperation with Theo Jansen Disclaimer CBI market information tools: http://www. cbi. eu/disclaimer Source: CBI Market Information Database • URL: www. cbi. eu • Contact: [email protected] eu • www. cbi. eu/disclaimer\r\n'