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BMM e-Tutorial 4 Ikea, Kodak & adenine; Puma going green. to each one student needs to submit a minimum of 2 blog entries : 1st blog accession - to comment on all Questions (1), (2) & (3) stated below. 2nd blog first appearance - to comment on other students answers. The commonality among the 3 mentioned crisscrosss in the articles is they are going green. Question (1) Go online & interrogation more ab come on the 3 mentioned imperfections : Ikea, Kodak & Puma. Google them, check out their websites, watch the videos, their commercials & announcements if any.. coiffure comments related to their dirt image. Do you like any of these 3 soils or do you not? Reasons? Question (2) Is being environmentally sensitive and defensive an important yardstick in mind a brand in todays area of business? wherefore do you say so? ar you willing to pay up more for the same brand product now if it has corporal environmental sustainability in its brand focus? Question (3) there are many brands of products & services that have make their commitment to support the environmental issues. Suggest another brand that you know has gone on the path of being green. How do you think this initiative has helped the circumstance brand? brand sustainability Ikea Files 2009 jet plane Report measure Ikea, which highlights green initiatives at its US stores on its Facebook page, has released its 2009 notify on global sustainability initiatives, noting that it shrivel upd its carbon footprint by 5%, with CO2 emissions from transporting goods down by 10%. In an bowel movement to reduce its carbon output even further, its growth a new global framework for measuring greenhouse gunman emissions. Its also partnering with the World Wildlife Fund and urging suppliers to reduce their zip use by 30% or more by 2011. Its starting to see progress, with two glass suppliers in china already reporting cuts exceeding 40%. The root rallying cry retailer just missed its! 2009 goal of 75% renewable materials in its products (which...If you want to get a full essay, nine it on our website: OrderCustomPaper.com

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