Mkt 421 Week One

market merchandise is essential to the success of any organization. It is a crop by which businesses build relationships, satisfy consumer needs, and generate revenues (Cannon, McCarthy, & Perreault, 2011). merchandising is a process that relies primarily on customer gratification to be successful. This paper will provide definitions of trade and garnish the impressiveness of market in organizational success. There ar some(prenominal) definitions of marketing, each varying slightly. As a student with pocketable exposure to marketing, I believed marketing to consist only of bare and marketing products or services. This perception of marketing is common because variety and advertising is what consumers observe on a daily basis. Upon school day the text and completing further research, I found marketing to more than mere sales and advertising. According to Cannon, McCarthy, & Perreault (2011), marketing is be as, the performance of activities that seek to accomp lish an organizations objectives by anticipating customer or invitee needs and directing a flow of need-satisfying goods and services from producer to customer or node (p. 6).

Armstrong & Kotler (2011) define marketing as the process by which companies take a crap value for customers and build strong customer relationships in corporation to capture value from customers in return (p. 5). Marketing is valuable to organizational success. Although marketing is frequently viewed as simply marketing and advertising, the definitions provided reveal that marketing is a process that involves much more. Marketing is a five-step process that focuses on creatin! g and capturing value from the customer (Armstrong & Kotler, 2011). The prototypal four move create value by breeze customer needs, designing a customer-driven marketing strategy, constructing a marketing program that delivers superior value, and building profitable relationships (Armstrong & Kotler, 2011). These four step result in the final step, which...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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