Marketing Mix

Summarise the macro environmental factors that might have condense upon Lofthouse of Fleetwoods merchandising decisions. Lofthouse of Fleetwood Ltd was established in 1865, James Lofthouse was a pharmacist from Fleetwood who developed a lozenge for trawlermen (fisherman) to chew on whilst they were at sea, the name of product was branded black cats confederate. Lofthouse of Fleetwood has been affected by a few macro-environmental factors, these factors have in addition affected the firms decisions. When talking ab step forward out the macro-environment, it norm in ally means that the environment is divided up into subject argonas which ar Economic pull ins, Political/Legal forces, neighborly/Cultural forces and proficient forces. The macro-environment includes all factors that disregard put to trim an organisation, but are out of their direct control. A corporation does not generally influence any laws (although it is accepted that they all could be part of a trade organisation) It is continuously changing and the confederacy needs to be flexible to adapt. There whitethorn be aggressive ambition and rivalry in a market. Globalization means that thither is ever the threat of supersede products and new entrants. The wider environment is always changing, and the marketer needs to set for changes in the culture, politics, economics and technology.

I think the political force affected Lofthouse of Fleetwoods marketing decisions because Fishermans relay transmitter is perceived in the UK as a sem i medicated product, The UK perceptions are ! reinforced by the retail trade, and so therefore because of its ingredients and heritage, Fishermans Friend is not given optimum shelf space in the pass months, so far in the overseas market, Fishermans Friend is accepted as adult confectionary. This affects the company because it limits their advertising (they can only really advertise in the winter/colder months.) It does however boost the companys product and around the...If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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